Mayor Of London
London is one of the world's foremost cities, no more so than on New Years Eve
#NYE!
THE STORY
What could be more romantic or illuminating than spending New Years Eve in London! - But for those outside of the capital and international visitors,
it's not generally known that the main festivities - such as the world class fireworks display - are a ticketed event.
WHAT WE DID
We created a campaign of online content to help promote the event itself and the ticket buying process.
THE RESULTS
The campaign generated 1 million views in one week, with a massive 300% increase in traffic
and a fantastic 90% click-through rate.
