Mayor Of London
London is one of the world's foremost cities, no more so than on New Years Eve
What could be more romantic or illuminating than spending New Years Eve in London! - But for those outside of the capital and international visitors,
it's not generally known that the main festivities - such as the world class fireworks display - are a ticketed event.
WHAT WE DID
We created a campaign of online content to help promote the event itself and the ticket buying process.
The campaign generated 1 million views in one week, with a massive 300% increase in traffic
and a fantastic 90% click-through rate.