![Mayor Of London](/images/media/Case%20Studies/Mayor%20of%20London/Brawl%20Leeds%20Brand%20Communications%20Agency%20Mayor%20of%20London%203%20.png?fm=pjpg&q=85)
Mayor Of London
London is one of the world's foremost cities, no more so than on New Years Eve
#NYE!
THE STORY
What could be more romantic or illuminating than spending New Years Eve in London! - But for those outside of the capital and international visitors,
it's not generally known that the main festivities - such as the world class fireworks display - are a ticketed event.
WHAT WE DID
We created a campaign of online content to help promote the event itself and the ticket buying process.
THE RESULTS
The campaign generated 1 million views in one week, with a massive 300% increase in traffic
and a fantastic 90% click-through rate.
![Brawl Leeds Brand Communication Agency Mayor of London 1](/images/media/Case%20Studies/Mayor%20of%20London/Brawl%20Leeds%20Brand%20Communications%20Agency%20Mayor%20of%20London%201%20.png?fm=pjpg&q=85)
![Brawl Leeds Brand Communication Agency Mayor of London 2](/images/media/Case%20Studies/Mayor%20of%20London/Brawl%20Leeds%20Brand%20Communications%20Agency%20MAYOR%20OF%20LONDON%201.png?fm=pjpg&q=85)
![Brawl Leeds Brand Communication Agency Mayor of London 3](/images/media/Case%20Studies/Mayor%20of%20London/Brawl%20Leeds%20Brand%20Communications%20Agency%20MAYOR%20OF%20LONDON%202.png?fm=pjpg&q=85)
![Brawl Leeds Brand Communication Agency Mayor of London 4](/images/media/Case%20Studies/Mayor%20of%20London/Brawl%20Leeds%20Brand%20Communications%20Agency%20MAYOR%20OF%20LONDON%203.png?fm=pjpg&q=85)
![Brawl Leeds Brand Communication Agency Mayor of London 5](/images/media/Case%20Studies/Mayor%20of%20London/Brawl%20Leeds%20Brand%20Communications%20Agency%20MAYOR%20OF%20LONDON%204.png?fm=pjpg&q=85)
![Brawl Leeds Brand Communication Agency Mayor of London 6](/images/media/Case%20Studies/Mayor%20of%20London/Brawl%20Leeds%20Brand%20Communications%20Agency%20MAYOR%20OF%20LONDON%205.png?fm=pjpg&q=85)
![Brawl Leeds Brand Communication Agency Mayor of London 7](/images/media/Case%20Studies/Mayor%20of%20London/Brawl%20Leeds%20Brand%20Communications%20Agency%20MAYOR%20OF%20LONDON%206.png?fm=pjpg&q=85)