Tarmac
Thankfully the world is changing. Do you have to be a burly man to work in heavy industry? Absolutely not...
CHANGING PERCEPTIONS
THE STORY
Tarmac as a company started life when Tarmac was 'accidentally' invented in 1901.
Today it is a multinational, multi-faceted company.
Its sphere of operation ranges from heavy industrial, commercial, marine, aviation, defence and of course, roads.
In this heavily male dominated arena, Tarmac wanted to show how the world of Tarmac is changing.
WHAT WE DID
We made a series of eight short films in multiple locations, each film focussing on a single female contributor.
They tell their personal stories of life within the Tarmac family, their careers and their ambitions.
