Going underground with a creative customer experience campaign
The missing piece in your CX strategy.
Round I - The Brief
Odigo is a global leader in Contact Centre as a Service (CCaaS) solutions and customer experience management. Odigo needed a distinct message and striking creative to raise brand awareness across all platforms - print and person.
The campaign must be eye-catching and scroll-stopping, telling users exactly why Odigo answers their customer experience prayers.
Round II - The Brawl
Brawl developed the missing piece campaign, showcasing how Odigo provides customers with the essential tools for success. From a compass with no points to a kite with no fabric, these objects are useless without the pieces that make them effective.
We developed and displayed the missing piece assets across social media, the web, and major London Undergrounds, where the campaign would be seen by thousands of people.
Round III – K.O.
The distinctive Odigo identity can be seen on billboards across London and the U.K., with targeted ads reaching the desired audience across all social channels.
The brand awareness campaign generated hundreds of actionable, valuable leads, successfully raising Odigo’s profile within the target audience.