West Yorkshire Combined Authority
A Park and Ride campaign that stopped traffic
Compelling imagery to make you rethink your commute.
Round I - The Brief
The West Yorkshire Combined Authority (WYCA) were excited to launch their new Stourton station for their Park and Ride service opening in Leeds.
They needed a captivating marketing campaign to spread awareness of the new service and drive traffic to the Stourton facility.
Round II - The Brawl
We built a customer engagement strategy around growing awareness and maintaining interest in the new Park and Ride facility to attract 200 cars per day upon opening.
The campaign was shown across signage, posters, internal bus branding, bus shelter branding, big screen imagery, social assets and email banners, to name a few. The message encouraged Leeds’ shoppers and passers-by to change their mindset about their commute into the city.
Round III - K.O.
The campaign was cohesive across all WYCA and Leeds City Council communications and digital media. As a result, commuters were faced with compelling imagery that showed the benefits and ease of the Park and Ride service, from money saving to environmental impacts.