New product content… down to a fine art.
Attracting social audiences to new product releases.
Round I - The Brief
Derwent have been creating art materials since 1832. A global brand, they’re known for quality, craftsmanship and innovation.
Derwent needed eye-catching content to share across their socials and promote new product launches. From innovative Paint Pens to luxurious Leather Accessories, each new range needed dynamic demo’s to attract artists and encourage sales.
Round II - The Brawl
Brawl have worked on several new product releases for Derwent, each exhibiting an artist at work. Presenting the new range through the eyes of the artists provides a trustworthy and authoritative tone whilst showcasing what the products can do. We filmed, produced, and edited each video, packaging them up with everything the client could need, from promotional copy to graphics.
Round III - K.O.
The outcome? Over 50 videos produced, showcasing 8 different product ranges, promoted across Derwent’s digital channels, with hundreds of thousands of views between them - not to mention some beautiful artwork created along the way.