An intuitive website with playful visuals
Launching Babbu into the parenting space
Round I - The Brief
Babbu is a digital parenting platform offering advice and resources for parents and carers who want to best by their children so no child is left behind.
Babbu needed a compact website ready to go live alongside the platform launch. The website had to be aligned with the fun, exciting brand and entice parents to accept Babbu into their daily lives.
Round II - The Brawl
We designed and developed a landing page to house all the information a parent would need to know about Babbu before signing up for the platform. The visuals guide parents through the new and improved user journey with the ultimate goal of generating app downloads.
The vibrant, pastel colour palette and youthful illustrations complement the brand's smiley logo and helpful nature. Using animation, we brought elements of the brand personality to life.
Round III – K.O.
The result is a playful, supportive website that gives parents the confidence to bring early education into the home.
An intuitive journey and interface show parents what to expect from the app and how to get the most out of the platform.