VISIE Vision
MAKING THE UNSEEN SEEN IN SURGERY
Formerly known as Advanced Scanners, VISIE is a 3D computer vision and spatial company that has developed revolutionary optical scanners for surgery.
3D | Brand Identity | Campaigns | Digital Design | Design For Print | Film & Motion | Strategy
The challenge
Advanced Scanners came to Brawl after a new look and feel for their brand and website. They were after a complete rebrand and redesign that embraced their innovative technology and confident approach, and assets for their launch at well-known MedTech events.
Being a relatively new company, our collaboration created VISIE through creative and brand direction. With the launch of the new brand at AAHKS 2023 (and 2024), VISIE required more collateral to cement themselves as market innovators to be used in the likeness of awards entries and pitches.
The solution
Working closely alongside the VISIE team, we rehauled their brand identity to include the visuals, messaging, website and brand assets that truly encompassed the brand and its values.
We developed a website that reflected how innovative the company is, bringing in key messaging and colours that resonated with their ethos. Producing social assets for their LinkedIn page and developing launch videos tailored to award entries have caused VISIE’s presence to skyrocket. Within a year, VISIE has gone from the initial launch to AAOS Orthopitch Finalists.
