The challenge
FRCS viva developed a platform built by surgical mentors to provide a tailored AI site to get up-and-coming surgeons ready for their oral exams.
While this innovative platform is breaking new ground its overall look and feel was dated to the point it took away from the brand as a whole. Brawl was approached to create a fresh new visual identity for FRCS VIVA along with a rebrand of the company name to match the innovative nature of the platform.
The solution
Our platform provides a unique opportunity for users to immerse themselves in the oral component of these assessments. Users can vocalise their answers, replay their responses, and benefit from individualised AI-generated feedback.
With this new website aimed at user experience for their AI surgeon mentors we built their site from the ground up to not only give it a fresh new look, but to also optimise the consumer journey. Since launch, the overall feedback from users is a lot more positive in using Surgical Minds learning platform.
Surgical Minds
COMPREHENSIVE AI POWERED SURGICAL MENTORS
Surgical Minds, formerly FRCS VIVA, came to us for a full brand overhaul and design a website that better represented their innovative learning platform they had developed for surgeons
Brand Design / Brand Strategy / Web Design / UX & UI Design