MMI
CHANGING LIVES WITH MEDICAL MICROSURGERY
MMI are a specialist, award-winning surgical robotics company, developing innovative medical devices backed by profound studies in microsurgery and supermicrosurgery.
Branding / Editing / Social Content / Brand Strategy / Video & Motion Grapnics
The challenge
As a fairly new contender to the surgical market, MMI wanted to showcase their groundbreaking innovations in ways that surgeons and hospitals would truly understand the advantages of.
The main hurdle with MMI is how microscopic the instruments they have created are - capturing the finer details of these is a challenge in itself.
The solution
Through filming surgical procedures that captured the scale and complexities that the MMI advancements tackled, we curated videos that showed all MMI had to offer, also filming their machine and manufacturing plant. Due to the nature of MMI's innovations, the filming equipment and creative direction were complex.
We filmed the microsurgical tools with specialist lenses - human dexterity is too big for the way these products operate; therefore, ensuring each tool was filmed with microscopic, specialist lenses that have the power to show their features was key. The benefits for patients, surgeons and hospitals were clear, also shown through strong customer and surgeon testimonials that were thought-provoking and impactful.
