Johnson & Johnson
CHANGING HEALTH FOR HUMANITY
Johnson & Johnson is an American pharmaceutical, biotechnology, and medical technology giant. Their innovations are redefining and revolutionising healthcare, continuing to change and save lives.
3D | Brand Identity | Campaigns | Digital Design | Design For Print | Film & Motion | Strategy
The challenge
Throughout our 12+ year partnership with Johnson & Johnson, Brawl has accumulated a large portfolio of work, spanning new product launches to event activation, messaging and brand positioning.
Predominantly working with DePuy Synthes, Ethicon and Biosense Webster, we now serve the whole of J&J MedTech on a global level, each business unit housing its own target audience, marketing approach and differing campaigns. Beyond Medtech, we have carried out animation, branding, filming and events for various branches of the Johnson & Johnson portfolio.
The solution
Having partnered with J&J for over a decade, we thoroughly understand the organisation, the products, and the processes. This knowledge allows us to deliver an unrivalled service. We are able to make challenging medical statistics digestible, lead the filming of surgical procedures and technologies and cater new product launches to specific audiences across the Global, North America, EMEA and APAC units.
Assets have sprawled between training assets, sales and marketing, cementing ourselves as a trusted partner. We've filmed over 200 surgeries, produced over 8,500 assets including testimonials, product launch videos, social content, event collateral and animations - our team has been an extended part of theirs, developing production and content strategies for HCPs, surgeons and consumers across the globe. As a trusted events partner, we have supported Johnson & Johnson through AAOS, AHHKS, NASS, COA and SRS, over various years.
