High Street fashion meets the Victoria & Albert museum, London
THE V & A COLLECTION
Oasis are a fashion retailer with a difference - always leading the pack.
Their collaboration with the Victoria & Albert museum in London is a great example of that attitude
and willinginess to push the boundaries.
WHAT WE DID
The collection is inspired by some of the patterns and fabrics of yester year.
We wanted to make content that celebrated that but was not smaltzy and a cliche of all things retro.
Style and elegance were still super important elements. We wanted to make the fashion stand out,
so rather than a super swish glamourous location that may detract from the clothes, we picked up the baton from
Oasis and went with a decidedly different approach, making a film and stills in an unexpectedly shabby apartment.
We think it works rather well.