Mayor Of London

Mayor Of London

London is one of the world's foremost cities, no more so than on New Years Eve

#NYE!


THE STORY

What could be more romantic or illuminating than spending New Years Eve in London! - But for those outside of the capital and international visitors,

it's not generally known that the main festivities - such as the world class fireworks display - are a ticketed event. 


WHAT WE DID

We created a campaign of online content to help promote the event itself and the ticket buying process.


THE RESULTS

The campaign generated 1 million views in one week, with a massive 300% increase in traffic

and a fantastic 90% click-through rate.

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