Audible - Audio Firsts
SOCIAL TEASERS
THAT SPEAK VOLUMES
Audible is the world’s largest producer of digital audiobooks, housing hundreds of thousands of audiobooks, podcasts and Originals. They have transformed the world of audio.
Campaigns | Film & Motion
The challenge
Audible is renowned for its audiobooks and auditory experiences, but how can we push that further?
To promote their audiobooks that are voiced by familiar faces such as Daisy Edgar Jones and Billie Piper, they were after a YouTube series that added to the development of the platform.
The solution
Audio Firsts was created by Brawl. This YouTube series follows a selection of auditory-related questions that explores ‘firsts’ for the voice actors, animated with illustrations that emphasise their answers to provide an interesting visual aspect for the viewers.
This series has seen thousands of views on YouTube, engaging a wider audience and promoting each audiobook in a unique way, while also repurposing clips for TikTok and reaching over 1M+ views.
